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Intuition in Business

Intuition in business has emerged into the forefront lately. Some of our brightest and most well known people use it! Why... because it works!

Bill Gates - "Often you have to rely on intuition.”

Albert Einstein - "The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you and you don't know how or why."

Robert Graves - “Intuition is the supra-logic that cuts out all the routine processes of thought and leaps straight from the problem to the answer.” 

Ingrid Bergman  - "You must train your intuition - you must trust the small voice inside you which tells you exactly what to say, what to decide”

Albert Einstein - "The only real valuable thing is intuition."


Intuition in business works miracles in any people related business due to fact that in most business situations there are hidden agendas. Trying to flush out that critical objection can be hazardous at best and if it stays hidden can scuttle a deal. Intuition in business is the edge you need over competitors. Once you have identified the type of prospective customer you are dealing with, you can then rely on your intuition to determine the information that they need to know which will in turn identify the benefits that will be most useful in completing the sale. Using your intuition will enhance your communication skill set and bring forth positive results. Sensing the best price to sell at or the reason behind a client's hesitance will win you not only more clients but also a more successful career.

Michael Munn, Ph.D. used his intuition in business and is upfront about letting people know that he did. Munn is an award-winning engineer who has managed multi million dollar covert projects. As a former aerospace chief scientist for Lockheed, he and his teams worked on challenging technical problems. Because they worked on the cutting edge of science there was no one to follow. They had a program aimed at stopping Russian nuclear bombs in space. Munn credited their success to brief meditation sessions during the day. This allowed them to take the time to listen to their inner knowing and the resulting intuitions. Munn said, "How do I know the answers are there? I see pictures or movies or dreamlike sequences. I have an immediate inner knowing that this is the answer for which I was waiting. My intuition lets me know, 'This is it!'''


Albert Einstein - "The intellect has little to do on the road to discovery. There comes a leap in consciousness, call it intuition or what you will, and the solution comes to you. You don’t know how or why."

Intuition Defined

Intuition is typically information that arrives in a sudden flash, an “aha” or a clear sense of knowing without effort. The sense of intuition is often a superior cognitive sense that uses insights resulting from various areas. The sense of knowing is so complete that I am often in awe of the process. The rapid time frame in which it happens brings with it a sense of certainty regarding the favorable or unfavorable outcome in the future.

How to Cultivate Intuition in Business

Meditation ...take the time to still your mind for short periods during the day. Transcendental mediation recommends spending 20 minutes in the morning and twenty minutes mid-afternoon to meditate. The more regularly that you practice, the greater the results you will see. Not only will your stress level be reduced, your blood pressure lowered, but your intuition in business will develop over time.

Keep a journal of insights that you have. Date the entries so you can look back and see if you were correct before the fact. I used to think I did not have an intuitive bone in my body until I started tracking my hunches. Written in black and white, it will be hard to deny the truth once you have enough instances logged. Anyone who has had "hindsight", has intuition that they have been ignoring.

Pay attention to your body. Be aware of the way it feels on a good day. Notice where you hold tension and when. If you are attuned to the "feel" of your body day to day you will be more aware when intuition hits you in the "gut". The solar plexus is generally where most people sense the physical forms of intuition. Because intuition in business or elsewhere is often very subtle, you must learn live in the present and in your body. It can be an exquisite tool for providing insights that will benefit you in all areas of your life.

Ask for feedback. If you sense something, ask a question that will allow you to determine if you have correctly intuited the situation. If it is a sensitive situation you may have to be careful in the way you word it however the feedback you receive is invaluable for your confidence in trusting your intution.

Listen to the still small voice within. The majority of people often have so much going on that taking the time to really listen gets lost in the clutter of day to day life. If the communication is too soft ask that the volume be increased. I have no idea how it works, I just know it does.

Get in the habit of playing small intuitive games with yourself to help build your skill level. Practice visualizing what your co-worker will be wearing when you get to the office. This is easily verifiable and will build your confidence. Intuit who is on the other end of the phone when it rings. Intuition in business is like any muscle, it can be exercised to strengthen it.

Most of all... have fun with it. Intuition is one of those things that will not not work if you try too hard. Be playful and relax and you will see results!

Caroline Myss - "Clear intuition requires the ability to respect your own impressions"

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Updated - November 05, 2009